Buyers at IT&CM China 2011, to be held from 13-15 April in Shanghai, will find two new themed pavilions focusing on new trends in the MICE industry. These new pavilions are in addition to regular exhibitors from state and city convention bureaux, hotels and MICE service providers. As the most successful MICE event in the Chinese mainland, IT&CM China continues to be the window of China’s MICE industry.

The first new pavilion will showcase innovative and unique convention venues. Organizers are increasingly requesting for proposals that have a wow factor and are no longer satisfied with standard function room events. MICE travellers today typically have higher expectations, more complex demands and diverse requirements. Hence, the introduction of this pavilion is timely.

The second pavilion will comprise a collection of health and medical suppliers with travel wellness offerings. This new addition will strike a chord with corporate buyers, in particular, HR managers who are increasingly concerned with managing employee health welfare during business trips.

Themed “Leading China’s Next MICE Wave”, this year’s IT&CM China has garnered wide interest from international buyers from the Asia-Pacific, Europe and Americas as well as local Chinese buyers. Apart from intense pre-scheduled meetings and networking sessions, buyers may also participate in pre-show city tours of Shanghai that will highlight four new venues and attractions in the tour line-up.  These include the Mercedes-Benz Arena (former Expo Culture Centre), the Expo Convention Centre (former Expo Centre), Shanghai Gong Stage and enjoy the “New Era of Kaleido” cultural performance, and The Bund, Shanghai.

For registration and more information visit: www.itcmchina.com