2015
2015
The history and culture of Portugal is an interesting amalgamation of nearly 1,000 years of influences from the Moors and Christianity. But thanks to its golden age of discoveries in the 15th and 16th centuries, there is also an eclectic mix of cultures from the Americas, Africa, India and East Asia. Sure, Spanish and British explorers in the past have also reached far ends of the world, but the influences on their own cultures seem less evident. Asians’ visiting Portugal may find some daily essentials, food or even words strangely familiar. For example, a deep fried long beans dish found here is reminiscent of Japanese Tempura (,,,it was said that this was Portuguese inspired); and the Portuguese word for “tea” is “cha”, exactly the same way Chinese would call this. Speaking to the common man on the street, you’ll feel their sense of pride for Portugal’s past glory, yet with a tinge of regret over the country’s current state of economy.
But things seem to be looking up for Portugal, which has been going through some economic rough patches in recent years. While rundown or abandoned buildings and empty shops can still be seen, but perhaps as a sign of improving economic conditions, old buildings are gradually being renovated for new use, while historic sites are being revitalized throughout the country.
In Portugal’s capital city, Lisbon, the people have demonstrated resilience through entrepreneurship and new ideas, especially from the younger generation. This is evident from the springing up of interesting boutique hotels, amazing variety of transport modes for tourists, as well as other products and services.
Lisbon, as a MICE destination, has so far attracted mostly groups from the Americas and Europe, especially from neighboring Spain. Hence there is much potential for Asia to discover this beautiful city, especially given the competitive hotel prices and weak Eurodollar at the moment.
There are not many 5-Star convention-class hotels in Lisbon. Hence 5-Star boutique hotels and 4-Star hotels are the main accommodation choice for MICE groups. There are, however, many interesting event venues here, be it in historic buildings or purpose-built conference centres.
On the social side, there is much to discover in Lisbon. Its neighborhoods are scattered across seven hills, thus making the landscape very interesting and scenic. Alfama, being the oldest district with its narrow and winding streets, is the top of the must-see list. Discovering Alfama is like walking in a maze, making it an excellent venue for team building activities either on foot or on wheels. Fado, a kind of performance with emotional singing accompanied by the guitar, makes great entertainment for tourists and MICE delegates alike.
Then there is Chiado, Lisbon’s shopping hub and a unique place for leisurely walks. It is full of unique cafes, bookshops, art schools, antique Portuguese tile facades, as well as theatres and museums. Bairro Alto is another chic area for wining and dining, while some of the best MICE venues can be found in Belém, which is also associated with the famous Portuguese Custard Tart and Portugal’s golden age of discoveries.
So why should MICE groups from Asia, or any parts of the world come to Lisbon? Long history, interesting fusion of cultures, great food and wine, spectacular scenery, variety of team activities, price competitiveness and weaker Eurodollar... are all the reasons to make this an excellent MICE destination for small to medium size groups. In this issue of MICEreview, we review unique venues and experiences in Lisbon. For more information, visit: www.visitlisboa.com In upcoming issue(s), we will discover Porto and the North Portugal region.
Discovering Lisbon for MICE
14/4/15
destination: Lisbon, Portugal
why come here: Long history, interesting fusion of cultures, great food and wine, spectacular scenery, variety of team activities, price competitiveness and weaker Eurodollar
who should come: Small to Medium incentive group, corporate meeting, conference, convention and exhibition
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